We believe that learning about the technology that helps your firm run every day can be just as awesome as freeze tag on the playground used to be. Redtail U isn’t your typical all-day business workshop.


Upcoming Universities


Sacramento, CA

Nov 15, 2016


Anaheim, CA

Feb 13, 2017

Tickets are not yet available.

Charlotte, NC

Mar 21, 2017

Minneapolis, MN

May 16, 2017

Portland, OR

Jun 20, 2017

Dallas, TX

Jul 11, 2017


Aug 15, 2017

Salt Lake City, UT

Aug 29, 2017

Chicago, IL

Sep 19, 2017

Omaha, NE

Oct 10, 2017

Atlanta, GA

Oct 17, 2017

Sacramento, CA

Nov 7, 2017


What Advisors are Saying

“Ricky and Curtis really do a good job, expression attitude all great. Very engaging and super informative.”

“This was by far the funnest seminar I’ve ever been to. Everyone has such a great attitude and just wants to have fun. Thank you for being so awesome!”

“Everyone was all down to earth and approachable. I was impressed he admitted mistakes and discussed solutions. Presenters had good energy toward each other and enjoyed their jobs and the company”


Our Team

Brian McLaughlin

Brian McLaughlin


If the 13-year-old golden (but red-tailed) retriever Tucker-Me-Out McLaughlin is the mascot and namesake of Redtail Technology, his somewhat older human handler Brian McLaughlin is certainly the company’s face. While splitting his time at home between the Sacramento area and Lake Tahoe, Brian oversees the development of all software for the company. He loves the Oregon Ducks, designing software and working where he wants.

David Mehlhorn

David Mehlhorn

Director of Sales

David began working with Redtail Technology in 2009 as part of the Redtail Concierge Consulting service, and currently holds the position of Director of Sales for Redtail Technology. David is a graduate of Arizona State University, where he received his Bachelor of Science degree in Accountancy. David’s experience has made him a unique and invaluable asset to the Redtail Team.

Rick Williamson

Rick Williamson

aka Ricky Redtail, Dark Overlord of Knowledge

Rick Williamson joined Redtail’s staff in 2011, and made an immediate impact with his assisting with numerous Marketing, Presentation and Partner / Integration projects. Additionally, “Ricky Redtail” is a great resource for advisors both on the phone and at conferences, helping them to determine how Redtail can maximize their efficiencies. Rick has since been given the reigns to help mold and develop the future of Redtail education, including both online and live education opportunities as the Redtail’s Lead Subject Matter Expert.

Curtis Ware

Curtis Ware

Subject Matter Expert, Workflow Wizard

Curtis started working with Redtail in 2012 as part of the Customer Support Team, and moved into the Training team in 2014. Curtis has a passion for training and loves finding new ways to troubleshoot issues that arise so he can pass on those tools for both coworkers and users to learn.

Nora Merza

Nora Merza

Subject Matter Expert, The Always Laughing Duchess of Data

Nora joined the Redtail Family in May 2014. Merza earned a master’s in management and a bachelor’s in journalism and mass communication from Arizona State University. Friendly, patient and contagious, Nora has a passion for teaching and hopes to share with you her obsession with Redtail’s latest technology!

Jeremy Nakano

Jeremy Nakano

Subject Matter Expert, Knight of Knowledge

Jeremy joined the Redtail family in 2015 as the Overwhelmingly Positive Subject Matter Expert within the training team. Before joining Redtail, Jeremy was a Support Supervisor with the Constant Contact support team. Jeremy has been deeply involved with training both internally and externally. He strives to “find the why” to make our support team shine, making our users the happiest campers imaginable.

Melanie Figler

Melanie Figler

Executive Assistant to the CEO

Melanie began her Redtail career as a Sales Advisor. It quickly became apparent to everyone, however, that “strong organizational skills” was more than just a phrase to fill a resume with this one. Her passion for order and complementary ability to coordinate a lot of moving parts moved her into her current position of Executive Assistant.



Registration and Breakfast Open

Welcome to RTU


  • HOW
  • WHY


Section 1:
Get Your Mind (and Your Data) Right

(Focus on Cleanup and
Organization Best Practices)

  • Basic Navigation
  • Database Management
  • Data Reporting
  • Database List Cleanup & Application


Section 2:
A Day (or Week or Month) In The Life…

Focus on Activities and Reminders

  • Calendar and Activities




Section 2 (Continued)

Focus on Activities and Reminders

  • Activity Reporting
  • Reminders
  • Singular and Repeating Activities


Section 3: Let’s Get to Work(flow)

Focus on Workflow and Automation Tools

  • Whiteboarding and Building


Lunch and Break


Section 3 (Continued)

Focus on Workflow and Automation Tools

  • Execution of Workflows
  • Contact Data Reporting




Section 4: Building a Better Database

Focus on Contact Organization, Data Gathering and Relationships

  • Adding New Contacts
  • Contact Record Navigation
  • Relationship in Redtail


Scenario 5: Get the Word Out!

Focus on Marketing and Automation

  • Mail Merge Building & Running
  • Seminar Tracking
  • Opportunities in Redtail


Welcome to the “Why”

A Personal Introduction from Nora and Jeremy

  • Navigation


The Importance of “Good Data”

This is Where We Learn About Organization

  • Housekeeping
  • Database Lists
  • Relationships




Happy Clients

How to Maintain Client Relationships

  • Know Your Client
  • Note, Activity and Account Mangement


Lunch and Break


Building Processes

Making the CRM Keep You on Track

  • Workflows
  • Automations
  • Integration
  • Permissions




Grow Your Business

Marketing and Redtail

  • Opportunities
  • Seminars
  • Mail Merge
  • Broadcast Emails


So what is RTU exactly?

RTU, or Redtail University, is a training workshop for Redtail CRM. There will be Redtail Knowledge Ninjas on hand to help get all your questions answered. It includes a session for Advisors, where we show you all the tips and tricks you need to know for that side of the business within Redtail, and it has a session for Staff, where all the everyday features get explained in detail. Many of our user offices send representatives to both, and then they share with each other back at the office.

What’s included?

The 1-day session lasts from 8:30 to 5:00, with an hour break for lunch and two quarter-hour breaks during the day. We provide a continental breakfast and lunch, a workbook to take home with you, and a few goodies. On the registration page there will be suggestions for accommodations, but you pay for that separately.

What do I bring?

Since the new Redtail CRM is compatible with your devices, you should bring a laptop or an iPad. It’s also compatible with your smart phone, but we don’t recommend trying to follow along on such a small device. We’ll have all login and wifi info available.

How do I know which session to attend?

First and foremost, keep in mind that both sessions cover the same material. They are just presented differently and with emphasis on different subjects. Here are descriptions for each session. Also check out the agenda for a more detailed look at what will be covered!

“How:” Designed for office staff or solo advisors who spend the majority of their day working in the CRM. We’ll focus on promoting optimal use and best practices in a point and click, scenario-based teaching style.

“Why:” Focuses on advisors and advanced users looking to maximize efficiency and apply best practices to general CRM application. This session is more collaborative and focused using a conceptual and strategic teaching style.

Do I need to know anything before I attend?

Redtail University is recommended for users with at least a basic understanding of the navigation and general features of the CRM. Before you attend, we strongly recommend watching the Redtail University: Basics 101 series of videos for a refresher on some things that may be referenced, but not covered at RTU.

Project Tailwag?

2016 is the year when Project Tailwag takes over, and we promise, this is going to turn out a whole lot better than all those technology takeovers you see in the movies.

If you haven’t migrated to our newest and greatest interface yet, Redtail University events are your golden ticket to learning everything you need to know to work faster and better than before. And that’s important, because this year training will take place using the Tailwag version of Redtail CRM. All of our best Redtail Knowledge Ninjas will be on hand to answer your questions and give out free high-fives. We’ll have a session for Advisors, so you can learn all the tips and tricks for that side of Redtail, and we also have a session for Staff to go over the finer points of Redtail in everyday use.
Whats New in Project Tailwag?

Contact Us!

Contact Us


11285 Pyrites Way, Suite B
Gold River, CA 95670

Phone: (800) 206-5030
Fax: (916) 669-1743
Email: RTU@redtailtechnology.com

Mon.-Fri. 5 a.m.-5 p.m.
Pacific Time